Master of Business Administration (MBA) in Marketing Management Course Overview
M.B.A. Marketing Management is a 2-year post-graduate management course and offers the opportunity to grow and learn across various domains such as marketing, branding, advertising, digital marketing, sales management, consumer behavior, product strategy and market research.
One of the most vibrant streams within management, MBA Marketing combines thinking skills, creativity and making decisions strategically that groom one fit to compete in global markets.
In today’s fast-paced business environment, brands in every sector are prioritising data-driven marketing formats, digital adoption and powerful customer engagement models. In fact, there is a rising need for marketing talent that can develop brand value, attract new users, make sense of market trends and run successful campaigns. All these are the necessary skills taught during MBA in Marketing Management through theoretical learning along with practical exposure such as case studies, live projects, internships, industry interfaces and by working on and practising using modern marketing tools.
Course Highlights
Particulars | Details |
Full Form | Master of Business Administration in Marketing Management |
Duration | 2 Years (Full-Time) |
Minimum Age Limit | 20 Years |
Course Type | Postgraduate Degree |
Eligibility | Bachelor’s degree with minimum 50% marks (45% for reserved categories) |
Admission Process | Entrance-Based (CAT, MAT, XAT, CMAT) + GD/PI |
Top Entrance Exams | CAT, MAT, XAT, CMAT, KMAT, PGCET, ATMA, GMAT |
Average Course Fees | Rs. 2,00,000 – Rs. 18,00,000 (depending on institute) |
Top Job Roles | Marketing Manager, Brand Manager, Digital Marketing Manager, Sales Manager, Product Manager |
Average Starting Salary | Rs. 5.5 – Rs. 12 LPA |
Top Recruiters | Amazon, Google, Deloitte, Accenture, HUL, PepsiCo, Flipkart, Infosys, Wipro |
MBA Marketing Management Syllabus (Semester-wise)
Semester | Subjects |
Semester 1 | Principles of Management, Marketing Management, Business Economics, Accounting for Managers, Organizational Behaviour |
Semester 2 | Business Research Methods, Financial Management, Consumer Behaviour, Digital Marketing Basics, Human Resource Management |
Semester 3 | Brand Management, Sales & Distribution Management, Marketing Analytics, Advertising & IMC, Retail Management |
Semester 4 | International Marketing, Strategic Marketing, Services Marketing, Product Management, Project/Internship |
Top 10 Colleges in India for MBA Marketing Management
College Name | Ownership | Action |
Xavier School of Management (XLRI), Jamshedpur | Private | Apply_Now |
SP Jain Institute of Management & Research, Mumbai | Private | Apply_Now |
NMIMS School of Business Management, Mumbai | Deemed | Apply_Now |
Symbiosis Institute of Business Management, Pune | Deemed | Apply_Now |
MDI Gurgaon | Private | Apply_Now |
Xavier Institute of Management (XIMB), Bhubaneswar | Private | Apply_Now |
Great Lakes Institute of Management, Chennai | Private | Apply_Now |
Indian Institute of Management (IIM) Ahmedabad | Public | Apply_Now |
Indian Institute of Management (IIM) Bangalore | Public | Apply_Now |
Indian Institute of Management (IIM) Calcutta | Public | Apply_Now |
MBA Marketing Management Fees Structure in India
Type of Institution | Annual Fee Range |
Private | Rs. 1,20,000 – Rs. 4,50,000 |
Deemed | Rs. 3,50,000 – Rs. 8,50,000 |
Note: The exact fee amount may vary based on the nature of the institution.
Top 10 Colleges in Karnataka for MBA Marketing Management
College Name | Ownership | Action |
Christ University, Bangalore | Deemed | Apply_Now |
Alliance University, Bangalore | Private | Apply_Now |
Jain University, Bangalore | Deemed | Apply_Now |
PES University, Bangalore | Private | Apply_Now |
Presidency University, Bangalore | Private | Apply_Now |
AIMS Institutes, Bangalore | Private | Apply_Now |
St. Joseph’s Institute of Management, Bangalore | Private | Apply_Now |
RV University, Bangalore | Private | Apply_Now |
MS Ramaiah Institute of Management, Bangalore | Private | Apply_Now |
Bangalore University, Bangalore | Private | Apply_Now |
MBA Marketing Management Fees Structure in Karnataka
Type of Institution | Annual Fee Range |
Private | Rs. 1,20,000 – Rs. 4,50,000 |
Deemed | Rs. 3,50,000 – Rs. 8,50,000 |
Note: The exact fee amount may vary based on the nature of the institution.
