About Master of Business Administration (MBA) in Marketing (AU)
The Master of Business Administration (MBA) in Marketing is a 2-year PG programme offered under A.U. (Affiliated University). It focuses on advanced marketing skills that include aspects such as brand management, digital marketing, sales strategy, consumer behaviour, market analytics, product development, and business communication. MBA Marketing is still one of the most popular specializations in India, triggered by fast-growing digital platforms across services and product categories as well as stiff competition under star-rated FMCG markets, global business frameworks, and scientific decision-making.
The course structure and syllabus of the MBA in Marketing focus on several topics with the practical aspects of marketing as part of its studies, such as case studies, live projects, internships, field surveys, marketing research, and brand campaigns, along with exposure to innovations in the industry. Students will understand trend analysis, build strategic marketing plans that capture the consumer experience, drive product launches and advertising campaigns, maximize digital media air cover, and manage high-performance marketing teams.
With organizations becoming digitally transformed, the demand for professionals with an MBA in marketing who have the knowledge in business analytics, e-commerce, a customer-centric approach, and so on is highly perceived in industries across IT, BFSI, retailing, FMCG, healthcare, and hospitality services, among others.
The course belongs to a field that is abundant with career prospects that are in high demand, well-paying, and ever-expanding. Students who opt for this course can find job opportunities in the marketing field as marketing managers, brand strategists, digital marketing specialists, market research analysts, sales managers, and so on.
MBA in Marketing Course Highlights
Parameter | Details |
Course Name | Master of Business Administration (MBA) in Marketing (A.U.) |
Course Duration | 2 Years |
Course Level | Postgraduate Degree |
Eligibility | Bachelor’s Degree with 45%–50% aggregate marks |
Admission Process | Entrance Exam + Personal Interview |
Learning Mode | Full-Time |
Average Annual Fee | INR 1,20,000 – INR 3,50,000 |
Average Salary | INR 4 LPA – INR 20+ LPA |
Accepted Entrance Exams | CAT, MAT, CMAT, KMAT, PGCET, XAT, ATMA |
Career Roles | Marketing Manager, Brand Manager, Digital Marketer, Sales Manager |
Why an MBA in Marketing (A.U.)?
Industry-Aligned Curriculum: The curriculum is set by county boards with help from marketing professionals, specialists, business leaders, and academic experts. This allows students to have a strong understanding of concepts along with industry-relevant skills.
Multiple Career Pathways: MBA Marketing leads to opportunities in advertising, brand management, market analytics, e-commerce, sales strategy, public relations, and customer experience management.
High Demand Across All Sectors: Behind every business is a source of marketing. FMCG & retail giants, IT & Software companies, banking & finance institutions, media houses, automobile brands, and telecom & e-commerce firms hire MBA graduates.
Covers Several Marketing Skills: Students are taught skills in digital marketing, social media marketing, search engine optimization, paid advertising, influencer campaigns, market analytics, and consumer relationship management.
MBA (A.U.) Marketing Course Details
Core Subjects:
Management Principles | Marketing Management |
Business Communication | Organizational Behaviour |
Marketing Research | Consumer Behaviour |
Human Resource Management | Corporate Finance |
Financial Accounting | Business Law |
Marketing Communication | Digital Marketing |
Product & Brand Management | Sales & Distribution Management |
International Marketing | Strategic Management |
Popular Electives:
Services Marketing | Retail Management |
B2B Marketing | Advertising Strategy |
Logistics Marketing | Social Media Marketing |
Research Components:
Research Methodology | Research Design |
Marketing Case Studies | Sampling |
Field Work | Project Work |
Presentation & Viva | Dissertation |
Specialization Areas:
Digital Marketing | Brand Management |
Market Research | Consumer Behaviour |
Sales & Distribution | Advertising |
Product Management | International Marketing |
Retail Management | E-Commerce |
Top 10 Colleges in India for MBA in Marketing
College Name | Ownership | Action |
Indian Institute of Management (IIM), Ahmedabad | Government | Apply_Now |
Indian Institute of Management (IIM), Bangalore | Government | Apply_Now |
Symbiosis Institute of Business Management, Pune | Deemed | Apply_Now |
MIT-WPU School of Business, Pune | Private | Apply_Now |
Indian School of Business, Hyderabad | Private | Apply_Now |
SRM Institute of Science and Technology, Chennai | Deemed | Apply_Now |
Amity Business School, Noida | Private | Apply_Now |
S. P. Jain Institute of Management and Research (SPJIMR), Mumbai | Private | Apply_Now |
Indian Institute of Management (IIM), Lucknow | Government | Apply_Now |
Faculty of Management Studies, New Delhi | Government | Apply_Now |
Fee Structure for MBA Marketing Colleges in India:
Type of Ownership | Average Annual Fees |
Government | INR 1,00,000 - INR 10,00,000 |
Private | INR 7,00,000 - INR 12,00,000 |
Deemed | INR 10,00,000 - INR 35,00,000 |
Note: Fees can vary depending on the institution or seat quota.
Top 10 Colleges in Karnataka for MBA in Marketing
College Name | Ownership | Action |
Indian Institute of Management (IIM), Bangalore | Government | Apply_Now |
CMS Business School (Jain University), Bangalore | Deemed | Apply_Now |
Presidency University School of Management, Bangalore | Private | Apply_Now |
Karnataka State Open University, Mysore | Government | Apply_Now |
REVA Business School, Bangalore | Private | Apply_Now |
PES University, Bangalore | Private | Apply_Now |
TA Pai Management Institute, Manipal | Private | Apply_Now |
S-VYASA School of Advanced Studies, Bangalore | Deemed | Apply_Now |
Manipal Institute of Management, Manipal | Private | Apply_Now |
GIBS Business School, Bangalore | Private | Apply_Now |
Fee Structure for MBA Marketing Colleges in Karnataka:
Type of Ownership | Average Annual Fees |
Government | INR 50,000 - INR 1,50,000 |
Private | INR 3,00,000 - INR 10,00,000 |
Deemed | INR 10,00,000 - INR 30,00,000 |
Note: Fees can vary depending on the institution or seat quota.
