What is Executive PGDM in Marketing?

The EPGDM Marketing is a unique accelerated postgraduate diploma in business that provides aspiring working professionals with the knowledge and skills of marketing and leadership.

For how long is the course?

It lasts from 12 to 18 months approximately.

Is work experience mandatory?

Yes, most colleges prefer students with work experience.

Is it an MBA equivalent course?

It is geared toward industry and the same worth of career advancement.

Is this a course for entrepreneurs?

Yes, it allows business owners to scale and market their businesses properly.

Can working professionals design their own classes?

Yes, it is possible for professionals to design their own classes.

Is digital marketing part of the programme?

Of course, digital and performance marketing are key.

How much of an increase in salary should I expect afterwards?

The majority of the professionals experience high role upgrades and salary increases.

Can I be promoted to leadership positions following this programme?

Yes, it is for mid to senior career advancement.

Is Executive PGDM in Marketing a good option for my career?

Yes, it brings a robust ROI, leadership development and industry relevance.

Executive Post Graduate Diploma in Management (PGDM) Marketing

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Executive Post Graduate Diploma in Management (PGDM) Marketing

Executive Post Graduate Diploma in Management (PGDM) Marketing Course Details

Executive Post Graduate Diploma in Management (PGDM) Marketing is a career-oriented postgraduate programme tailored for working professionals, business owners, entrepreneurs and even fresh graduates seeking jobs in the fields of marketing, sales, branding, digital marketing & strategic business development.

This executive programme empowers participants with an advanced marketing knowledge base, leadership capabilities and practical experience needed in the competitive business world which is driven by digital technology.

The last decade has seen major changes in marketing because of digital transformation, data analytics, consumer behaviour shifting and global competition. Companies are looking for individuals who can marry traditional marketing basics with new age tools and techniques such as brand strategy, digital marketing, customer analytics, social media marketing, performance marketing and finally, actualize 360-degree consumer engagement. There is, thus, a requirement for an executive programme of this nature and Executive PGDM in Marketing has been designed as per this need providing a very fresh and industry relevant curriculum.

It is different from the usual PGDM or MBA degrees as it is specially designed for working professionals who want to advance in their field. The method focuses on the practical, strategic and leadership teaching rather than basic theory. Classes are typically offered in formats to suit the working professional, which include weekend delivery, hybrid (blended) format or a modular schedule.

The programme includes various areas of marketing such as strategic marketing management, consumer behavior, brand management, sales and distribution management, digital marketing, integrated marketing communications (IMC), market research and data analytics. Students learn to develop and execute marketing strategies to grow business, build brand value, attract customers, and foster customer loyalty.

One of the major strengths of the Executive PGDM (Marketing) programme is an industry specific and experiential learning. Learners engage in live projects, actual business cases studies, simulations and capstone projects in their organisations or industry context. The practical exposure ensures that learners can directly apply concepts to their professional duties, and achieve immediate career effect.

The programme also attaches great importance to leadership, communication, decision making and negotiation competencies, necessary skills in the market environment and within senior managerial positions. You will gain the skills you need to incorporate marketing into your organization architecture, design and manage cross-functional teams, and champion an innovations strategy at all levels.

Career prospects for Executive PGDM in Marketing: Opportunities are boundless for the EPDGM (Marketing) graduates in industries including IT, FMCG, retail and e-commerce, media & advertising industry, health care sector, educational institutions, real estate or construction businesses and banking industry start-ups. This programme is taken by a lot of professionals to transition in senior marketing roles, leadership roles or strategic consulting profiles. At the same time, entrepreneurs and business owners can now have access to organized marketing knowledge in growing their ventures.

In conclusion, the Executive PGDM in Marketing is for professionals longing to upgrade on marketing skills, grow in their career, move into managerial positions or just be current in a constantly changing marketing environment.

Executive Post Graduate Diploma in Management (PGDM) Marketing Course Highlights

Particulars
Details
Course Name
Executive Post Graduate Diploma in Management (PGDM)
Specialization
Marketing
Course Level
Postgraduate (Executive)
Course Duration
12 – 18 Months
Eligibility
Bachelor’s Degree + Work Experience
Admission Process
Merit / Interview
Examination Pattern
Modular / Semester System
Average Course Fees
Rs. 2,50,000 – Rs. 6,00,000
Average Salary
Rs. 6 LPA – Rs. 18 LPA

What is Executive Post Graduate Diploma in Management (PGDM) Marketing?

EMPGDM in Marketing is a customized programme for working professionals to upgrade capacity in strategic marketing, digital marketing, brand management & sales leadership and prepare for roles at senior-level positions up to leadership roles.

Executive PGDM Marketing Syllabus

Year / Module
Core Subjects
Module 1
Marketing Management, Consumer Behavior
Module 2
Digital Marketing, Brand Management
Module 3
Sales Strategy, Marketing Analytics
Module 4
Capstone Project / Industry Project

Top 10 Executive PGDM Marketing Colleges in India

College Name
Ownership
Action
SP Jain Institute of Management & Research, Mumbai
Private
Apply_Now
Great Lakes Institutes of Management, Chennai
Private
Apply_Now
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Deemed
Apply_Now
Symbiosis Institute of Business Management, Pune
Deemed
Apply_Now
Institute of Management Technology (IMT), Ghaziabad
Private
Apply_Now
ICFAI Business School, Hyderabad
Private
Apply_Now
Amity Business School, Noida
Private
Apply_Now
XLRI – Xavier School of Management, Jamshedpur
Private
Apply_Now
Mudra Institute of Communications, Ahmedabad (MICA)
Private
Apply_Now
UPES, Dehradun
Private
Apply_Now

Fees Structure in India Executive PGDM in Marketing

Type of Ownership
Average Annual Fees
Public
Rs. 1,00,000 – Rs. 4,00,000
Private
Rs. 2,50,000 – Rs. 12,00,000
Deemed
Rs. 10,00,000 – Rs. 25,00,000

Note: The fee structure can depend on the type of institution and seat quota

Top 10 Executive PGDM Marketing Colleges in Karnataka

College Name
Ownership
Action
Christ (Deemed-to-be) University, Bangalore
Deemed
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Jain (Deemed-to-be) University, Bangalore
Deemed
Apply_Now
Alliance University, Bangalore
Private
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IFIM College, Bangalore
Private
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PES University (Ring Road Campus), Bangalore
Private
Apply_Now
AIMS Institutes, Bangalore
Private
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St. Joseph's Institute of Management (SJIM), Bangalore
Private
Apply_Now
Dayananda Sagar University, Bangalore
Private
Apply_Now
CMR University, Bangalore
Private
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Reva University, Bangalore
Private
Apply_Now

Executive PGDM in Marketing Fees Structure in Karnataka

Type of Ownership
Average Annual Fees
Public
Rs. 1,50,000 – Rs. 4,50,000
Private
Rs. 2,00,000 – Rs. 12,50,000
Deemed
Rs. 11,00,000 – Rs. 25,50,000

Note: The fee structure can depend on the type of institution and seat quota

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Executive Post Graduate Diploma in Management (PGDM) Marketing

Executive Post Graduate Diploma in Management (PGDM) Marketing Course Details

Executive Post Graduate Diploma in Management (PGDM) Marketing Course Highlights

What is Executive Post Graduate Diploma in Management (PGDM) Marketing?

Executive PGDM Marketing Syllabus

Top 10 Executive PGDM Marketing Colleges in India

Fees Structure in India Executive PGDM in Marketing

Top 10 Executive PGDM Marketing Colleges in Karnataka

Executive PGDM in Marketing Fees Structure in Karnataka

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Top Executive PGDM (Marketing) Colleges

Particulars	Details
Course Name	Executive Post Graduate Diploma in Management (PGDM)
Specialization	Marketing
Course Level	Postgraduate (Executive)
Course Duration	12 – 18 Months
Eligibility	Bachelor’s Degree + Work Experience
Admission Process	Merit / Interview
Examination Pattern	Modular / Semester System
Average Course Fees	Rs. 2,50,000 – Rs. 6,00,000
Average Salary	Rs. 6 LPA – Rs. 18 LPA

Year / Module	Core Subjects
Module 1	Marketing Management, Consumer Behavior
Module 2	Digital Marketing, Brand Management
Module 3	Sales Strategy, Marketing Analytics
Module 4	Capstone Project / Industry Project

College Name	Ownership	Action
SP Jain Institute of Management & Research, Mumbai	Private	Apply_Now
Great Lakes Institutes of Management, Chennai	Private	Apply_Now
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai	Deemed	Apply_Now
Symbiosis Institute of Business Management, Pune	Deemed	Apply_Now
Institute of Management Technology (IMT), Ghaziabad	Private	Apply_Now
ICFAI Business School, Hyderabad	Private	Apply_Now
Amity Business School, Noida	Private	Apply_Now
XLRI – Xavier School of Management, Jamshedpur	Private	Apply_Now
Mudra Institute of Communications, Ahmedabad (MICA)	Private	Apply_Now
UPES, Dehradun	Private	Apply_Now

Type of Ownership	Average Annual Fees
Public	Rs. 1,00,000 – Rs. 4,00,000
Private	Rs. 2,50,000 – Rs. 12,00,000
Deemed	Rs. 10,00,000 – Rs. 25,00,000