Doctor of Philosophy (Ph.D) in Marketing

The Doctor of Philosophy (Ph. D.) in Marketing is the most common doctorate degree title for marketing research and marketing science. This research-based doctoral programme is intended for individuals who are looking to get into marketing academia, as well as for people such as industry executives, consultants, and consumers who want to acquire knowledge in areas like consumer behavior, brand management, digital marketing, strategic marketing, or overall global marketing.

Advanced Marketing Research is an increasingly popular practice as a result of the fast-paced movement of markets, influenced by digital transformation, data analytics, artificial intelligence (AI), omnichannel marketing, and dynamic behaviour by consumers. A Ph.D in Marketing provides students with advanced knowledge of marketing, analytical, and critical thinking tools to address significant problems for marketing practitioners, business professionals, or policy makers.

The programme is oriented towards the development of independent researchers who can carry out rigorous empirical and conceptual research. Graduates will acquire the skills in quantitative, qualitative, and mixed research methods, as well as statistical packages, econometric modeling, and academic writing. It is encouraged to publish research in Scopus, ABDC-listed, as well as peer-reviewed international journals.

A Ph.D in Marketing is well-suited for those who wish to pursue careers as academics, researchers (in think tanks, business research units, and marketing analytics), faculty members in business studies departments, as well as consulting senior positions. A lot of those PhDs end up as professors, assistant professors, marketing scientists, brand strategists, and research consultants.

The curriculum typically consists of courses in research methodology and advanced studies of marketing theories from the field, culminating with qualifying exams and a research-based dissertation. Theorists collaborate with mentors who are on faculty to bridge the knowledge gap, propose hypotheses, and contribute a substantive piece of original research to the marketing literature.

Doctor of Philosophy (Ph.D) Marketing Course Highlights

What is a Ph.D in Marketing?

A Ph.D in Marketing is a research-oriented doctoral programme on marketing topics ranging from branding to consumer psychology to strategic marketing decisions. The programme is designed to train scholars to produce and share new knowledge through research.

Key Research Areas in Ph.D Marketing

• Consumer Behaviour

• Brand Management

• Digital & Social Media Marketing

• Marketing Analytics & AI

• Services Marketing

• Retail & Omnichannel Marketing

• International Marketing

• Sustainable & Ethical Marketing

Ph.D Marketing Syllabus 

Top 10 Ph.D. Marketing Colleges in India

Ph.D Marketing Fees in India

Note: Fee structure varies based on seat category and institutional norms.

Top 10 Ph.D Marketing Colleges in Karnataka

Ph.D Marketing Fees in Karnataka