Bachelor of Business Administration (BBA) in Marketing

BBA in Marketing is a 3-year full-time undergraduate management programme which aims to produce professional marketers who are capable of making strong analytical, creative and strategic decisions. Amongst the best management courses after 12th, the BBA Marketing programme helps students master the art of consumer behaviour, branding, sales strategy and more in addition to giving you knowledge on digital marketing, market research, advertising & business communication.

Today's competitive and digital-centric business landscape needs companies that have marketing gurus which can craft compelling brand identity, create demand and drive revenue growth. This in turn, magnifies the significance and extent of a BBA in Marketing across FMCG, IT, retail, automobile, BFSI domain(s), e-commerce (including m-commerce), real estate and consultancy.

The course covers the theoretical and practical aspects of marketing through case studies, internships, simulation labs, live projects and industry interface. At the same time, students acquire soft skills such as communication, analytical skills, creativity and innovation, teamwork and leadership which are all valuable to India’s best companies.

Course Highlights

Why Study BBA Marketing?

• Job Prospects in High Demand: As marketers are required in almost every industry, this is one of the most employable specializations in India.

• Good-for-Pay Earning Potential: For positions of Digital Marketer, Brand Strategist, and Sales Manager you earn good money.

• Numerous Options in Different Sectors: FMCG, e-commerce, IT, real estate, retail, telecom and banking are the few sectors that take on BBA Marketing graduates in bulk.

• Ideal Foundation for MBA: For students who wish to pursue MBA in Marketing, Finance, HR or Business Analytics!

• Equips For The Future: It prepares students to jump into the worlds of Digital Marketing, Market Analytics, Strategies for social media, CRM and Brand positioning.

BBA Marketing Syllabus (Semester-wise)

BBA Marketing Fees Structure in Karnataka

Note: The actual fee amount may vary depending on the institute.