What is BBA Digital Marketing?

The bachelor’s degree in Digital Management focuses on the concentration of online marketing strategies and digital business growth.

Who should pursue this course?

Aspiring with a passion for marketing, branding, social media, and business strategy.

What are the main subjects?

The main disciplines are SEO, social media, google ads, content marketing, web analytics, and e-commerce.

Is BBA in Digital Marketing good as a future career?

Yes, digital marketing is one of the fastest growing careers in the world.

What is the duration of the course?

The total course duration is 3 years (full-time).

What is the salary after BBA digital marketing?

Rs. 3 LPA – Rs. 8 LPA is the starting salary (and higher as you gain years of experience).

Can I open my own agency after these courses?

Yes, many graduates launch freelance or agency businesses.

Basic analytics is employed, but advanced math isn’t required as such.

Are internships included?

Yes, internships and live projects are mostly offered by colleges.

Are BCom & BA students eligible to apply?

Yes, all stream students can apply.

Bachelor of Business Administration (BBA) in Digital Marketing

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Bachelor of Business Administration (BBA) in Digital Marketing

BBA in Digital Marketing Course Details

The BBA in Digital Marketing is an innovative undergraduate programme that will put you at the frontline of the fast-growing world of online business, digital branding, and performance marketing. It is no secret that businesses of all sizes and shapes are quickly moving away from traditional advertising and marketing methods to digital methodologies, and because of this, experienced digital marketers are in high-demand in every industry.

The programme combines fundamental concepts of business management with rich exposure to digital marketing techniques comprising Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Google Ads, Email Marketing, Web Analytics, Influencer Marketing, E-commerce marketing, and Automation marketing. It gives students a theoretical and practical understanding of marketing techniques, software platforms, systems, and touchpoints.

This BBA in Digital Marketing is perfect for students who like to think creatively, and are comfortable with numbers, tech-savvy, and seek insight into how brands build awareness and generate leads and convert customers online. From new businesses to full-fledged organizations, every entity today looks for digital marketers to look after its online visibility and consumer engagement.

As India becomes one of the largest digital economies and hosts thousands of startups that have an enormous opportunity for digital marketing professionals, the marketing industry can expect to scale much larger. This course enables students to get job-ready, gain practical experience and relevant industry certification to create their own impact in this growing sector.

BBA in Digital Marketing Course Highlights

Feature
Details
Course Level
Undergraduate
Degree
BBA in Digital Marketing
Duration
3 Years
Mode
Full-Time
Eligibility
10+2 (Any Stream)
Average Fees
Rs. 1,50,000 – Rs. 6,00,000
Career Scope
Marketing, Media, Advertising, Startups

BBA in Digital Marketing Course Syllabus

Core Subjects

Principles of Marketing & Consumer Behavior
Fundamentals of Digital Marketing
Search Engine Optimization (SEO) & SEM
Social Media Marketing & Strategy
Content Marketing & Copywriting
Email Marketing & Copywriting
Email Marketing & Marketing Automation
Web Analytics & Performance Measurement
E-Commerce & Online Retail Management
Digital Advertising & Programmatic Media
Digital Marketing Laws, Ethics & Data Privacy
Integrated Digital Marketing Communication

Specialization Areas

Performance Marketing & Paid Media
Influencer Marketing & Creator Economy
Data Analytics & Marketing Intelligence
Video Marketing & OTT Advertising
Mobile Marketing & App-based Campaigns
Affiliate Marketing & Growth Hacking
UI/UX & Digital Experience Design
AI & Automation in Digital Marketing

Why BBA in Digital Marketing?

The opportunity to learn the new marketing tools and tactics
Intense demand in all industries
Combines creativity with analytics
Strong career growth opportunities
Have careers with branding, advertising, and media profiles

Top 10 BBA Digital Marketing Colleges in India

College
Ownership
Action
SVKM's Narsee Monjee Institute of Management Studies (NMIMS) (Deemed-to-be-University), Mumbai
Deemed
Apply_Now
Symbiosis Institute of Media & Communication, Pune
Private
Apply_Now
Christ (Deemed-to-be) University, Bangalore
Deemed
Apply_Now
Amity University, Noida
Private
Apply_Now
Jain (Deemed-to-be) University, Bangalore
Deemed
Apply_Now
Alliance University, Bangalore
Deemed
Apply_Now
ICFAI Business School, Hyderabad
Deemed
Apply_Now
University of Petroleum and Energy Studies, Dehradun
Private
Apply_Now
Indira Gandhi Institute of Technology, Delhi
Government
Apply_Now
Woxsen University, Hyderabad
Private
Apply_Now

Fee Structure for BBA in Digital Marketing Colleges in India

Institution Type
Annual Fee Range
Government
Rs. 40,000 – Rs. 1,50,000
Private
Rs. 1,50,000 – Rs. 6,00,000
Deemed
Rs. 2,00,000 – Rs. 7,00,000

Note: The fee structure may vary depending on the type of institution and seat quota.

Top 10 BBA in Digital Marketing Colleges in Karnataka

College
Ownership
Action
Christ (Deemed-to-be) University, Bangalore
Deemed
Apply_Now
Jain (Deemed-to-be) University, Bangalore
Deemed
Apply_Now
Alliance University, Bangalore
Deemed
Apply_Now
Presidency University, Bangalore
Private
Apply_Now
CMR University, Bangalore
Private
Apply_Now
Garden City University, Bangalore
Private
Apply_Now
Acharya Institute of Management, Bangalore
Private
Apply_Now
PES University, Bangalore
Private
Apply_Now
New Horizon College, Bangalore
Private
Apply_Now
Reva University, Bangalore
Private
Apply_Now

Fee Structure for BBA in Digital Marketing Colleges in Karnataka

Institution Type
Annual Fee Range
Government
Rs. 40,000 – Rs. 1,50,000
Private
Rs. 1,50,000 – Rs. 6,00,000
Deemed
Rs. 2,00,000 – Rs. 7,00,000

Note: The fee structure may vary depending on the type of institution and seat quota.

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Bachelor of Business Administration (BBA) in Digital Marketing

BBA in Digital Marketing Course Details

BBA in Digital Marketing Course Highlights

BBA in Digital Marketing Course Syllabus

Core Subjects

Specialization Areas

Why BBA in Digital Marketing?

Top 10 BBA Digital Marketing Colleges in India

Fee Structure for BBA in Digital Marketing Colleges in India

Top 10 BBA in Digital Marketing Colleges in Karnataka

Fee Structure for BBA in Digital Marketing Colleges in Karnataka

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Top BBA in Digital Marketing Colleges

Feature	Details
Course Level	Undergraduate
Degree	BBA in Digital Marketing
Duration	3 Years
Mode	Full-Time
Eligibility	10+2 (Any Stream)
Average Fees	Rs. 1,50,000 – Rs. 6,00,000
Career Scope	Marketing, Media, Advertising, Startups

Principles of Marketing & Consumer Behavior	Fundamentals of Digital Marketing
Search Engine Optimization (SEO) & SEM	Social Media Marketing & Strategy
Content Marketing & Copywriting	Email Marketing & Copywriting
Email Marketing & Marketing Automation	Web Analytics & Performance Measurement
E-Commerce & Online Retail Management	Digital Advertising & Programmatic Media
Digital Marketing Laws, Ethics & Data Privacy	Integrated Digital Marketing Communication

Performance Marketing & Paid Media	Influencer Marketing & Creator Economy
Data Analytics & Marketing Intelligence	Video Marketing & OTT Advertising
Mobile Marketing & App-based Campaigns	Affiliate Marketing & Growth Hacking
UI/UX & Digital Experience Design	AI & Automation in Digital Marketing

College	Ownership	Action
SVKM's Narsee Monjee Institute of Management Studies (NMIMS) (Deemed-to-be-University), Mumbai	Deemed	Apply_Now
Symbiosis Institute of Media & Communication, Pune	Private	Apply_Now
Christ (Deemed-to-be) University, Bangalore	Deemed	Apply_Now
Amity University, Noida	Private	Apply_Now
Jain (Deemed-to-be) University, Bangalore	Deemed	Apply_Now
Alliance University, Bangalore	Deemed	Apply_Now
ICFAI Business School, Hyderabad	Deemed	Apply_Now
University of Petroleum and Energy Studies, Dehradun	Private	Apply_Now
Indira Gandhi Institute of Technology, Delhi	Government	Apply_Now
Woxsen University, Hyderabad	Private	Apply_Now

Institution Type	Annual Fee Range
Government	Rs. 40,000 – Rs. 1,50,000
Private	Rs. 1,50,000 – Rs. 6,00,000
Deemed	Rs. 2,00,000 – Rs. 7,00,000