Master of Business Administration (MBA) in Sport Management

The MBA in Sport Management is a postgraduate programme that focuses on management in the sports field. It is aimed at both students and practitioners who are looking to develop a successful sporting business. This includes experienced persons or those looking to facilitate the transformation experience of sport or working within the sports industry. The curriculum integrates fundamental management concepts with specialized knowledge needed to manage sports organizations, leagues, teams, events and sports-related companies.

The global sports industry is now a multi-billion-dollar ecosystem comprising professional leagues and clubs, national and international sports federations, and health and fitness organizations. It also includes sport-based media houses, brands sponsoring or endorsing players, clubs, or tournaments through advertising, as well as the merchandise industry and mega-sport events. Sports leagues in India, like the Indian Premier League (IPL), Indian Super League (ISL), and Pro Kabaddi, have emerged to great heights, creating the industry demand for professional sports managers. MBA in Sport Management is one such course that caters to this fast-emerging need.

This programme is sports business-based and includes areas such as marketing, sponsorship management, sports finance, entertainment law, event operations, brand management and media relations. Students gain knowledge around professional management of sport organisations and managing commercial imperatives, involvement of fans, player welfare and compliance.

MBA Sports Management provides students with theoretical and practical knowledge in the specialization. Students get experiential learning through live projects, case studies, internships, industry interactions, sports event participation and hands-on training, providing an ecosystem of the real sports world. The programme is tightly integrated with the needs of the industry, and graduates will have immediate access to work-ready students.

Master of Business Administration (MBA) in Sports Management Course Highlights

Why Study Master of Business Administration (MBA) in Sports Management?

High Demand: The sports industry in India is huge, with national-level tournaments, celebrities, and fanbases. Sports have become more commercialized, creating a demand for professionals skilled in fan engagement and digital marketing strategies. There is also a growing need for expertise in sponsorship valuation, broadcasting rights management, and sports analytics. 

Interdisciplinary Reach: One of the strengths of this degree is its interdisciplinarity. In addition to sports-focused topics, students gain an understanding of general management, marketing, finance, HRM, operations, analytics and strategy that prepares them for leadership in any sector of the sports industry. The programme also focuses on soft skills like leadership, communication, negotiation and stakeholder management.

Passionable Field: If you are passionate about sports but not fit for athletic activities, this course is right for you. The programme enables sports aspirants get into the field through other means apart from actual sports. One can be involved in organizing tournaments, marketing matches and merch, sponsoring clubs, and many more. Sports enthusiasts get to fit into the world of sports just right in any career role. 

Networking: Sports management professionals have opportunities to network with other professionals in the field. They get to rub shoulders with famous sportspersons, collaborate with sports organizers and marketers, and work for sports clubs and federations. One can connect with industry experts, athletes, tournament organizers, sponsors, club members, and even sports fans.   

Career Opportunities: Due to its interdisciplinary nature, the field of sports offers graduates multiple career opportunities apart from the actual sports. One can get into the management of sports organizations, plan and organize events and tournaments, market and sell merchandise, represent celebrities and clubs to the public, and even get involved in sports content.

Master of Business Administration (MBA) in Sports Management Course Syllabus

Core Subjects

Research Components

Specialization Areas

Fee Structure of MBA in Sports Management Colleges in India

Note: The fee structure can depend on the type of institution and seat quota

Top Master of Business Administration (MBA) in Sports Management Colleges in Karnataka

Fee Structure of MBA in Sports Management Colleges in Karnataka