Master of Business Administration (MBA) Marketing

The MBA in Marketing, is a two-year postgraduate management programme offered at The Oxford College of Engineering, Bengaluru. This specialization is focused on promoting a product or brand to a consumer base. The programme combines core business subjects with specialized marketing concepts such as Marketing Strategy, Consumer Behaviour, Brand Management, Market Research, Sales Management and Digital Marketing. Students learn about the importance of customer needs, analyse market trends, develop promotional campaigns, and build effective marketing strategies. They also develop skills in communication, market analysis, customer relationship management, business development and strategic decision-making.