Master of Business Administration (MBA) Marketing

The Master of Business Administration (MBA) Marketing is a postgraduate management programme focused on marketing strategy, consumer behaviour, sales, distribution, digital marketing, services marketing, and integrated-marketing communication. The MBA programme at SB College of Management Studies is conducted over two years and includes Marketing Management in the curriculum. The university-aligned specialization stream also includes subjects such as Rural and Green Marketing, Business and Social Marketing, Consumer Behaviour and Neuromarketing, Sales and Distribution Management and Retailing, Services Marketing and Customer Relationship Management, and Integrated Marketing Communication and Digital Marketing.

Note: Students are advised to refer directly with the college for the full course details.