Scope of Sales Management
"Don't find customers for your products, find products for your customers."
- Seth Godin
Every organization running a business sells one thing or the other. It might be something tangible like a piece of electronic equipment, or it might also be an idea. Revenue generation is always a priority to keep a company running. A Sales Manager functions as a key player in this aspect. Before we go on to learn about what it is exactly that being a Sales Manager entails, let's look at the different kinds of a Sales Manager. A Sales Manager can be of two types:
- Business to Business (B2B) Sales Manager: B2B Sales Managers form the pillars of a company. They are skilled in building relationships with other corporate clients in order to sell their products.
- Business to Consumer (B2C) Sales Manager: A B2C Sales Manager oversees the sales between businesses and individual consumers. They generally work in retail.
What does a Sales Manager do?
The Sales Manager is the person in charge of the sales team. They are responsible for leading and guiding the employees under them to drive sales and for running the day-to-day operations in their designated department in the organization. To summarize in a few lines, a Sales Manager's roles and responsibilities comprise of the following:
- Leading the team to reach the sales target.
- Implementation of the company's sales programmes and activities.
- Planning and organizing training programs.
- Delegating tasks to the sales representatives.
- Compiling and analyzing the company's sales figures and data.
- Coming up with effective sales strategies and their implementation plans.
- Evaluating and working on improving the team performance.
How to Become a Sales Manager?
At the undergraduate level, some popular courses that will help one in becoming a Sales Manager include the following:
- Bachelor of Business Administration (BBA):
- Duration: 3 Years
- Eligibility: The candidate must have cleared their 10+2 or equivalent examinations from a recognized board of education.
- Bachelor of Commerce (B.Com):
- Duration: 3 Years
- Eligibility: The candidate must have passed 10+2 or equivalent examination with a minimum aggregate of 50% marks in commerce.
- Bachelor of Science (B.Sc) in Economics:
- Duration: 3 Years
- Eligibility: The candidate must have passed 10+2 or equivalent examination with a minimum aggregate of 50% marks, with Physics, Chemistry, and Mathematics as compulsory subjects.
Having a postgraduate degree provides students with the competitive advantage that companies look for. Some of the preferred postgraduate courses are mentioned below.
- Master of Business Administration (MBA) in Sales and Marketing:
- Duration: 2 Years
- Eligibility: The candidate must have completed their undergraduate degree with a minimum aggregate score of 50%
- Master of Commerce (M.Com):
- Duration: 2 Years
- Eligibility: The candidate must have completed their Bachelor's degree in Commerce with a minimum aggregate score of 50%
Top Colleges in Bangalore:
Mentioned below are some of the leading institutions in Bangalore offering courses related to Sales Management.
- M.S. Ramaiah Institute of Management (MSRIM)
- School of Commerce, Jain (Deemed-to-be) University
- International School of Management Excellence (ISME)
- Adarsh Institute of Management and Information Technology (AIMIT)
- Global Institute of Business Studies (GIBS)
Job Opportunities:
Almost every employment sector has a dedicated sales department. The opportunities are endless. An aspirant can find jobs related to Sales Manager functions in the following areas:
- Advertising
- Government Commercial Enterprises
- IT Firms
- Export Firms
- Education
- Finance and Insurance
- Consultancies
- Retailing
The Sales Manager's roles and responsibilities will vary depending upon the sector they will be working in.
Sales Management Skills:
- Good communication and interpersonal skills
- Attention to detail
- Leadership qualities
- Good presentation skills
- The ability to motivate others
- Skilled in conflict management
- Good analytical skills
If you have the above-mentioned skill set, utilize them to the maximum through various sales management jobs.
Leading Recruiters:
Let's take a look at the top companies offering Sales Management jobs in India.
- Nestle
- Johnson & Johnson
- PepsiCo
- Tata Motors
- Life Insurance Corporation of India (LIC)
- Sony India
- Imperial Tobacco Company of India Ltd. (ITC)
- L'Oreal India
- Bharti Airtel
- OYO Rooms
Job Roles:
If you are interested in sales management jobs, the following job profiles are worth checking out.
- Advertising Sales Representative
- Market Research Analyst
- Public Relations Specialist
- Customer Service Manager
- Marketing Manager
- Business Development Manager
Salary:
The average Sales Manager salary in India is about Rs. 5,03,000 PA. With an increase in work experience, the pay scale varies. The table below shows a comparison of the two:
| Work Experience (Years) | Average Annual Salary (INR) |
| 0 - 1 | 3,33,000 |
| 1 - 4 | 3,92,000 |
| 5 - 9 | 5,41,000 |
Similar to the Sales Manager salary, the table below shows the average annual package that comes with different job profiles.
| Job Role | Average Annual Salary (in INR) |
| Market Research Analyst | 3,40,000 |
| Business Development Manager | 6,02,000 |
| Public Relations Specialist | 6,05,000 |
| Customer Service Manager | 6,26,000 |
| Advertising Sales Representative | 8,20,000 |
Key Takeaway:
If you are confident in your sales management skills, look no further! The opportunities are unlimited. Don't miss out on the chance to pursue a career in this lucrative field.



