Master of Business Administration (MBA) in Communications

The MBA in Communications at Alliance School of Business in Bangalore is a specialized graduate-level business programme that guides students towards becoming professionals in the area of corporate communications, public relations, digital media, brand communications, advertising, media management, and strategic communications. This programme provides students with both a foundation in business management and an in-depth understanding of the best ways to communicate as a company to all its stakeholders. Students learn about building brand equity and managing communications on both old-fashioned (print) and new-age (digital) platforms. This course covers many different areas including integrated marketing communications, corporate branding, public relations, media planning, content strategy, digital communications, crisis communications, and consumer engagement. By participating in industry-related projects, working through case studies, doing internships, and interacting with communication professionals, students will acquire practical experience that will help them stay current with the changing media and business environment.

Note: Candidates are advised to refer directly to the institution for full course details.