Bachelor of Business Administration (BBA) in Marketing Management

The Bachelor of Business Administration (BBA) in Marketing Management at Alliance School of Business in Bangalore is an undergraduate degree that will prepare students to enter into successful careers in marketing, brand management, digital marketing, advertising, sales management, market research and consumer behavior analysis. This program provides students with both the basic principles of business administration and specialized knowledge in marketing. It also teaches them how organizations create, communicate and deliver value to their customers. Students receive hands-on experience using various types of digital marketing strategies, social media marketing, marketing analytics, retail management, brand strategy, integrated marketing communications, and customer relationship management (CRM). Students develop the analytical and creative skills necessary to compete in today's fast-paced business world through projects, internships, case studies, and experiential learning.

Note: Candidates are advised to refer directly to the institution for full course details.