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MICA Admission Test (MICAT)

MICA Admission Test (MICAT)

 
MICAT-I Exam Date
December 4, 2021
MICAT-II Exam Date
January 29, 2022
Name of the Examination
MICA Admission Test
Common Name
MICAT
Conducting Body
Mudra Institute of Communication, Ahmedabad
Frequency of the Exam
Twice a Year
Months in which the exam is conducted
December and January
Exam Level 
National Level Exam

What is MICAT?

MICA Admission Test or MICAT exam is a postgraduate entrance exam conducted by the Mudra Institute of Communication, Ahmedabad to select students for its PGDM courses. 

MICA is one of the top institutes in India, providing postgraduate programs in the field of Marketing and Communications. 

Following are the courses offered at MICAT: 

  • Post Graduate Diploma in Management (PGDM)
  • Post Graduate Diploma in Management in Communications (PGDM- C)

Many colleges in Bangalore also provide courses on Marketing and Communications. Interested candidates check out their requirements and pursue admissions in Bangalore. 

MICA Entrance Test is conducted in 2 phases. The 1st phase will be conducted on December 4, 2021 and the 2nd one will be conducted on January 29, 2022

Registration for MICAT-I begins on October 5, 2021, while the registration process for MICAT-II begins on November 23, 2021. 

To apply for the exam, candidates have to complete their graduation in a relevant field from a recognized university. They should have scored a minimum of 50% in their graduation. 

MICAT Exam Details:

Registration Process
Online
Number of Parts
2
Exam Mode
Online
Medium of Exam
English
MICAT Exam Duration
135 minutes

MICAT Exam Dates: 

Events
MICAT Exam Dates
MICAT-I: Registration Commences
October 5, 2021
MICAT-I: Last Date to Apply
November 22, 2021 (11.50 pm) 
Release of MICAT-I Admit Card
December 1, 2021
MICAT-I Exam Date
December 4, 2021
MICAT-I Result Announcement
December 21, 2021
MICAT-II: Registration Commences
November 23, 2021
MICAT-II: Last Date to Apply
January 18 (11.50 pm), 2022 
Release of MICAT-II Admit Card
January 25, 2022
MICAT-II Exam Date
January 29, 2022
MICAT-II Result Announcement
February 14, 2022
Release of GE and PI Shortlist
February 18, 2021
Release of final admission results by MICA
To be Announced

MICAT Registration: 

Candidates can register for MICAT by following steps: 

Step 1: Visit the official website of MICA.

Step 2: Click on the link for New Registration. 

Step 3: Fill in the required personal details and the captcha code. 

Step 4: Tick on the "I Agree" checkbox and click on the submit button. 

Step 5: Confirmation page with the candidate's User ID and Password will be displayed. The details shall also be mailed to them. 

How to fill the MICAT Application Form? 

Step 1: Visit the official website of MICA

Step 2: Login to your account using the User ID and Password

Step 3: Fill in the required Personal Details, Communication Details, Educational and Professional Details, and required entrance exam scores. 

Step 4: Candidates have to upload scanned copies of photographs and signature, which should be according to the required specifications. 

Step 5: Candidates have to pay the application fee and submit the MICAT application form. 

The application fee for MICA Entrance Exam is Rs. 1,985. 

Documents Required: 

Candidates require the following documents in the specified format: 

Scanned Document Required
Specifications
Passport-Size Photograph

File Size: 80 KB

Format: JPG/ JPEG

Signature

File Size: 80 KB

Format: JPG/ JPEG

MICAT Exam Centres: 

Bangalore
Mumbai
Delhi
Kolkata
Noida 
Hyderabad
Chennai
Indore
Kochi
Udaipur
Dehradun
Visakhapatnam
Chandigarh
Bhubaneswar

MICAT Syllabus and Books: 

Section 1: Psychometric Test

Psychometric tests are given priority during the shortlisting procedure. Therefore, it must not be taken lightly during the preparation process of the MICAT syllabus. 

Following are the salient features of the Psychometric Test: 

  • It tests the candidate's personality and thought processes. 
  • The candidates must clear this section to be evaluated for the next sections. 
  • It consists of three sets of questions. 

Section 2: Descriptive Test

Candidates must be creative to ace this section. The salient features of the Descriptive Test section are as follows: 

  • The section tests the writing skills of the candidates
  • It asks questions related to the management field and current affairs.

Section 3: 

I) Verbal Ability:

Reading Comprehension
Grammar
Para Jumbles
Antonyms & Synonyms
Fill in the Blanks
Word Meaning
Spelling
Idioms
Verbal Ability
One-Word Substitution

II) Quantitative Ability:

Geometry
Number System
Time, Speed, and Distance
Trigonometry
Mensuration
Logarithms
Modern Maths
HCF & LCM
Surds and Indices
Arithmetic

III) General Awareness:

Business 
Advertising
Sports
Books & Authors
Mass Media
Art
Economy
International Business
Brands
Entertainment
News
Static GK

IV) Divergent-Convergent Reasoning:

Puzzles
Number Series
Data Sufficiency
Bars
Tables
Pie Charts
Caselets
Venn Diagrams
Coding-Decoding
Seating Arrangement
Syllogism
Data Arrangement
Graphs
Blood Relations

MICAT Exam Pattern:

Total Number of Questions
234
Total Number of Sections
3
Medium of Examination
English
Time Allotted
2 Hours 15 Minutes
Division of Sections

Section 1: Psychometric Test

Section 2: Descriptive Test 

Section 3: Verbal Ability (VA), Quantitative Ability (QA), General Awareness (GA), and Divergent and Convergent Reasoning (DCR)

Number of Questions Per Section

Section 1: 150

Section 2: 4

Section 3: 80 (20 under each sib-section)

Marking Scheme
  • Candidates will be awarded +1 for each correct answer in VA, QA, GA, and DCR. 
  •  0.25 will be deducted for every wrong answer in the same subsections.
  • There is no fixed total mark for Psychometric Test and Descriptive Test. 

MICAT Preparation Tips: 

Candidates can follow the below-mentioned preparation tips for the MICA entrance exam: 

  • Choose Effective Resources
    Candidates should have the right set of resources that are needed for the MICAT syllabus and its preparation.
    This will help gain an edge over other candidates and make them score good marks. 
  • Practice. Analyze. Repeat.
    Candidates should put in proper preparation routines for topics and practise them meticulously.
    It will help them get used to the MICAT exam pattern and develop new techniques to ace the sections.
    Also, candidates should analyze their mistakes properly and find out ways to tackle them.
    Mock tests are a must for any exam and candidates should practise them to increase their confidence and have a hold on the exam pattern.
    More than solving multiple mock tests, they should learn to analyze them properly for better performance. 
  • Develop the habit of reading:
    The exam has a descriptive section that tests the candidate's writing skills. The candidates need to read as much as possible. It will help them to improve their writing skills and develop creativity at the same time.
  • Manage stress:
    Exam preparation can be stressful and exhausting. It can have a great impact on the candidate's health.
    Therefore, candidates need to take frequent breaks and engage in physical activities to manage stress.

MICAT Admit Card: 

Candidates can download the admit card by following the below-mentioned steps: 

Step 1: Visit the official website of the MICA Entrance Test. 

Step 2: Click on the link for the Admit Card. 

Step 3: Login using credentials. 

Step 4: Admit Card will be displayed on the candidate's screen. They can download it for further references. 

MICAT Results: 

Candidates can check the results with the following steps: 

Step 1: Visit the official website of MICA. 

Step 2: Click on the link of Results. 

Step 3: Login using credentials. 

Step 4: Candidates can view the scorecard displayed on the screen. 

Step 5: Crosscheck the details and download the scorecard.

Step 6: Take a print out of it for future reference.

MICAT Cut offs: 

MICAT cut off decides whether a candidate will be invited for the further admission process or not. 

Firstly, candidates have to clear the psychometric test after which their remaining sections will get evaluated. 

Following are the expected MICAT cut off for Section 3: 

Verbal Ability (VA)
8 to 10 marks
Quantitative Ability (QA)
6.5 to 7.5 marks
General Awareness (GA)
5.5 to 6.5 marks
Divergent and Convergent Reasoning (DCR)
8.5 to 12 marks

Further Admission Process: 

Qualifying for the MICAT exam alone is not enough for the candidates to get admission for the PGDM-C course at MICA. 

The admission procedure at MICA involves an elaborate selection process. Candidates must go through the entire process to be considered for admission. 

The selection process of MICAT involves three steps:

  • Step 1: CAT/ XAT/ GMAT
  • Step 2: MICA Admission Test (MICAT)
  • Step 3: Group Exercise (GE) & Personal Interview (PI)

Shortlisting Procedure for Group Exercise (GE) & Personal Interview (PI):

After the completion of the MICA Admission Test, the authorities will begin their shortlisting process. 

The candidates will be shortlisted for Group Exercise (GE) & Personal Interview (PI) based on the following shortlisting procedure:

  • The candidates must have qualified for the Psychometric Test.
  • If the candidates have qualified for the Psychometric Test, then their CAT/ XAT/ GMAT scores will be taken into consideration.
  • If the candidates have qualified in the CAT/ XAT/ GMAT, then their performance in Section B will be assessed.
  • If the candidates get a normalized minimum cut-off score in Section B, their performance in Section C will be assessed.
  • The candidates must have cleared the minimum cut-off score in Section C to be eligible for the GE-PI round.
  • The selecting authorities finalize the candidates based on the following weightage:
    - CAT/XAT/GMAT- 50% 
    - MICAT- 50% 
  • The shortlisted candidates will be called for GE-PI rounds at any of the following cities:
    - Ahmedabad
    - Bengaluru
    - Delhi
    - Kolkata
    - Mumbai  

GE-PI rounds test the following attributes of the candidate:

  • Candidate's thought process
  • Teamwork skills
  • Leadership skills
  • Knowledge
  • Communication skills
  • Determination
  • Creativity

Important points to note about the GE-PI round:

  • Candidates are called to the GE-PI round through a call letter
  • The round is conducted in two phases.
  • The centres for the first phase are Ahemdabad, Bengaluru, Delhi, Kolkata, and Mumbai.
  • The second phase of the GE-PI round is held in Ahmedabad.
  • The final merit list is released based on the results of the GE-PI rounds.

Calculation of the Composite Score:

The candidate's composite score is calculated after all the rounds of the selection process are completed. 

The composite score includes the combined weightage of the MICAT, GE, and PI. The weightage of each round is as follows: 

  • MICA Entrance Test- 50%
  • Group Exercise (GE)- 20%
  • Personal Interview- 30%

The candidates who qualify in all 3 rounds and meet the eligibility criteria will get confirmed offers. 

The conditions that must be met by the candidates for receiving the confirmed offers are as follows:

  • Recommendation from three members of the panel of the PI round.
  • Scoring 4 or above out of 5 points in GE.
  • Scoring 4 or above out of 5 points in PI.
  • The candidate must be a part of the top 10% in terms of MICAT scores.
  • The candidate must be a part of the top 10% in terms of CAT/ XAT/ GMAT scores.

The weightage for creating the final merit list of the exam is as follows:

  • CAT/XAT/GMAT- 20%
  • MICAT- 30%
  • GE- 20%
  • PI- 30%


FAQs

- MICAT exam is conducted in 48 test cities across India.

- Candidates have to complete their graduation from a recognized university. Also, they have to answer any one of the entrance exams among CAT, XAT, and GMAT and score the required score.

- Around 180 seats are available in PGDM-C through MICAT.

- No, none of the other B-Schools accepts MICAT scores. It is exclusively held for MICA, Ahmedabad.

- Yes, MICA offers merit-based scholarships to the students.

- The following PGDM-C specializations are available through MICA: a) Brand Management b) Advertising Management c) Marketing Research and Analytics d) Media Management and Digital Communication Management

- There are 3 sections in the exam. The last section has 4 sub-sections.

- Candidates have to answer 234 questions in MICAT.

- MICAT final selection process results will be published soon.

- Every candidate has to pass the psychometric test to get his/her further sections evaluated.
Eligibility Criteria

Candidates have to meet the following eligibility criteria for the exam: 

  • Candidates must have completed their graduation in a valid stream from a recognized university. 
  • They should also answer any one of the following entrance examinations: 
  • CAT
  • XAT
  • GMAT (2019 Onwards)





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