Scope of Digital Marketing

Scope of Digital Marketing
2 weeks ago
Scope of Digital Marketing

Today, it is tough to imagine a world that works in an old-fashioned way. Every purchase you make from a top company's website like Amazon or Flipkart uses digitalization and marketing as their power tool to reach you. 

Digitalization has become a face of the future as it has built smart ways to process information online. The combination of technology, media and digitalization has proven to make everything smarter and faster.

Brands have established successful business modules and gained attention from the target audience. All of it is only possible because of Digital Marketing that prompts marketers to improve the brand value among the competitors. 

The Digital Marketing field was introduced in the 2000s to promote products or services of brands by combining technology and the internet. Through Television, mobile, social media, etc. it has become easier to connect people with information.

Advantages of Digital Marketing:

The goal and importance of Digital Marketing are to connect with people via digital platforms to familiarize the brand reach. Let us know the advantages Digital Marketing has to offer globally. 

  • Powerful marketing tools to reach the target audience.
  • Cost-effective methods to market 
  • Begin an easy buyer's journey online
  • Easy to connect with customers 
  • Acquiring leads with best Search Engine Optimization (SEO) practices
  • Connecting with mobile customers 
  • Build compatible strategies and tactics for best results
  • Allowing business to be competitive

Digital Marketing in India:

The Forbes magazine survey proved that 82% of consumers conduct research or shop online. To bridge the gap between consumers and companies, companies have introduced visibility through digital platforms. 

India is home to approximately 2 billion people and also the 2nd largest country in terms of population and active internet users. 

This makes it one of the largest markets with skyrocketing demand which reflect the immense growth opportunities that the country provides. Hence, if one acquires the right skill and knowledge in this field, he/ she can make great strides in this exciting industry. 

The Digital Marketing bandwagon in industries has made people choose it as a professional career. Based on the industry standards, the strategies applied in marketing keep changing. 

During the pandemic, the importance of Digital Marketing gained immense pace as most of the brands went digital in the absence of any offline outlet for promotion or communication. 

Digital Marketing Skills:

The scope of Digital Marketing is vast. To build a career in Digital Marketing, it is necessary to have a set of Digital Marketing skills. Listed below are the skills required:

  • Data Analysis
  • Communication
  • Email Marketing 
  • Mobile Marketing
  • Writing and Editing
  • Social Media Strategy
  • Knowledge of SEO and SEM 
  • Paid Social Media Advertising
  • Customer Relationship Management 

Digital Marketing Courses:

The market is hungry for go-getters who are professional at changing the way advertisement works for brands. Everything has become online and industries are looking out for digital marketers. 

To achieve a career in a fast-paced field, you can pursue a course in Digital Marketing via online and offline mode. There are many Digital Marketing courses after 12th offered at Diploma, Certificate, UG and PG levels. 

Finding the right Digital Marketing course could be daunting. To make your process easy, we have listed the courses below:

Undergraduate Level:
  • Bachelor of Business Administration (BBA) in Digital Marketing:

BBA in Digital Marketing is beneficial for students to gain in-depth knowledge about the marketing strategies and techniques for Social Media, Search Engine, Display Advertising or any other digital media. 

Duration: 3 Years

Eligibility: Candidates should pass 10+2 in any stream with a minimum of 50% aggregate marks from a recognized board of education.

Postgraduate Level:
  • Master of Business Administration (MBA) in Digital Marketing:

MBA in Digital Marketing is the best choice for aspiring candidates. It is the most popular program that offers training and knowledge for promoting or advertising a brand. Candidates can learn the principles of marketing along with social media trends.    

Duration: 2 Years

Eligibility: Candidates should pass an undergraduate program in a relevant field with a minimum of 50% aggregate marks from a recognized board of education.

There are plenty of options available for students in Digital Marketing. The courses will help in growing your knowledge and skill in the field. For BBA and MBA in Digital Marketing, students can choose the below given well-established colleges in India.

Top Digital Marketing Colleges in India:

Jain (Deemed-to-be-University)
GEMS B-School
Regional College of Management (RCM)
Globsyn Business School (GBS)
Institute of Management Studies, NIMS University

Certification Courses:

Apart from UG and PG level courses, you can also opt for certificate level programs in Digital Marketing that are beneficial for freshers and experienced professionals. The courses also allow flexibility in the learning process. 

A certification program helps to build additional skills, apart from the knowledge gained from the enrolled course. Here are some of the top online Digital Marketing courses you can choose: 

  • Google Digital Marketing Courses 
  • Udemy Digital Marketing Course
  • HubSpot Online Marketing Courses
  • Copyblogger Online Marketing Course
  • ClickMinded Digital Marketing Course 
  • Udacity Digital Marketing Course 
  • Optinmonster Digital Marketing Training Courses

 Duration: 3 to 6 Months

Digital Marketing Jobs in India:

Digital Marketing Jobs in India ranks in the list of Top 10 trending jobs. After pursuing Digital Marketing courses after 12th, you will have a clear vision of furthering your career in Digital Marketing. 

Check out the list of job roles in Digital Marketing:

  • Digital Marketing Manager
  • Digital Marketing Lead
  • Analytics Specialist
  • SEO Analyst/ Manager
  • Social Media Manager
  • Digital Marketing Executive
  • Marketing Research Analyst
  • Digital Marketing Consultant

Digital Marketing Salary in India:

The starting average Digital Marketing salary in India is Rs. 5 lakh Per Annum. With years of experience and skills obtained, you can make a good fortune in the Digital Marketing field.  Experienced professionals in this field can earn upto Rs. 10 lakh Per Annum or more. 


In this digital era, you can explore tremendous opportunities by having a career in Digital Marketing. Go ahead and create a brand's presence and get rewarded lucratively. 

It's time to shake up the Digital World!

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