Advertising is quite an interesting field that focuses on creating and implementing effective advertisements and campaigns to reach the target audience. In addition, Advertising plays a vital role in an organization's development.
The effects of Advertising are booming around the world. A career in advertising is a perfect choice for those who are interested in marketing and campaigning. There are various forms of advertisement to reach the customers. If you are creative and enthusiastic, then Advertising is the right option.
To kick start your career in Advertising, develop the required technical skills. Several colleges in India offer Media Studies to aspirants. If you want to explore Advertising job opportunities, continue reading to know more!
What is Advertising?
Advertising is an art of marketing used to create awareness about a product or a service among the public. It is used as a tool to grab the attention of people towards the product. Advertising can be done through various media such as newspapers, social media, television, and posters.
The scope of Advertising is widely emerging in the entrepreneurial world. There are many job roles in various industries. Due to the increased competition between businesses, there is a great demand for individuals with Advertising skills and knowledge.
Scope of Advertising:
Individuals with creative and marketing knowledge have a wide scope in the area of Advertising and Mass Communication. Candidates with qualification in Commercial Arts have great scope. An MBA in Marketing or Digital Marketing plays a vital role in client servicing.
Internships are essential for beginners in the Advertising field. Advertising agencies recruit professionals from a variety of backgrounds. For client services, a typical Advertising agency would hire an MBA graduate.
People who have completed a Diploma in Commercial or Fine Arts are preferred by Advertising studios. Candidates with a background in Journalism, Public Communication, or Printing Presses get jobs in the Media and Press industry.
Advertising is not limited to a single industry. The Advertising world is open to anybody who wants to build their career in it. To pursue courses in Advertising, let's discuss the list of colleges in India.
Top Advertising Courses in India:
| Courses | Duration |
| Diploma in Public Relations and Advertising | 2 Years |
| Diploma in Advertising (Public relations and Business studies) | 2 Years |
| Diploma in Advertising and Marketing Communication | 2 Years |
| B.Com in Advertising and Brand Management | 3 Years |
| BA Advertising and PR | 3 Years |
| Bachelor in Media Management | 3 Years |
| MBA in Advertising Management | 2 Years |
| M.A. in Advertising and Marketing Management | 2 Years |
| M.A. in Public Relations and Advertising | 2 Years |
Top 10 Advertising Colleges in India:
| Colleges | Courses Offered |
| Institute of Marketing Communications India (IMCI), New Delhi |
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| Xavier Institute of Business Management Studies (XIBMS), Bangalore |
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| All India Institute of Management Studies, Chennai |
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| School of Media Studies, Garden City University |
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| Amity School of Communication, Noida |
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| Indian Institute of Mass Communication (IIMC), New Delhi |
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| Institute of Mass Communication Film and Television Studies (IMCFTS), Kolkata |
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| Bangalore University, Bangalore |
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| Acharya Bangalore Business School (ABBS), Bangalore |
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| Indian School of Media, Mumbai |
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Advertising Subjects:
Advertising courses cover a wide range of topics, all of which are required to work in the field of Advertising and Marketing. The following are some of the core Advertising subjects offered in Undergraduate and Postgraduate programs.
Subjects Offered in the Undergraduate Programs:
- Professional Communication Theories
- Advertising Concepts and Visualization
- Creative Content Writing
- Regulations in Advertising and Public Relations
- Designing
- Marketing Strategies
- Contemporary Issues in Media
- Advertising Research
Subjects Offered in the Postgraduate Programs:
- Introduction to Advertising
- Principles of Public Relations
- Communication Theory and Research Marketing
- Production Techniques and Methods
- Creativity and Campaign Planning
- Media Planning
- Marketing Strategies
- Oral and Visual Communication
Advertising Job Opportunities:
1) Advertising Specialist:
The responsibilities of an Advertising Specialist involves creating and developing advertisements and campaigns. They create effective advertisements to attract the target audience. They advertise through social media, newspapers, and television.
Average Salary : Rs. 6,21,000 PA
2) Advertising Executive:
Advertising Executives create and oversee advertising campaigns, and design strategies to boost sales for their clients' businesses. Advertising Executives serve as a link between their company and its customers. They build sales leads to attract potential clients.
Average Salary: Rs. 2,91,000 PA
3) Copywriter:
Copywriters are responsible for creating high-engagement social media content that reflects a brand's voice. They develop a variety of content marketing assets by working with the Marketing teams. They produce content that is free of errors and follow the company's style rules.
Average Salary: Rs. 3,67,000 PA
4) Brand Manager:
The responsibilities of a Brand Manager includes monitoring the marketing trends and keeping a focus on competitive products in the marketplace. They are responsible for developing brand strategies, and using data to drive probability. They are incharge of the product development.
Average Salary: Rs. 9,12,000 PA
5) Content Marketer:
A Content Marketer provides valuable, engaging, and relevant information of a brand. They are incharge of orchestrating digital content strategies across all online platforms. Through Content Marketing, they increase the web traffic and brand awareness.
Average Salary: Rs. 4,93,000 PA
Conclusion:
Pursuing a career in Advertising is enormous, as it involves a wide range of work prospects with competitive salaries and plenty of room to express your creativity and ideas. Choose the right Advertising colleges in India and land your career in this booming field.
